Respect  for  truth  and  the  public's  right  to  information  are  fundamental  principles  of  journalism.       Journalists describe society to itself. They convey information, ideas and opinions, a privileged role. They search, disclose, record, question, entertain, suggest and remember. They inform citizens and animate democracy. They give a practical form to freedom  of  expression.  Many  journalists  work  in  private  enterprise,  but  all  have  these  public   responsibilities. They scrutinise power, but also exercise it, and should be accountable. Accountability engenders trust. Without trust, journalists  do  not  fulfil  their  public  responsibilities.  Alliance  members  engaged  in  journalism  commit  themselves to honesty, fairness, independence, respect for the rights of others.